our story


this is a dutch-inspired phrase meaning "heart + soul." i chose this name for my shop because i believe our heart + soul is what we pour into doing the things we love, especially the things we do for others. this leads to the next point - how this business has changed to help, uplift + advocate for others.

hartenziel is on an exciting journey. we've begun to consider the story behind each product we place in our store. while searching for new brands to carry, i came across fair-trade + sustainable products. it got me curious! i learned that there was much more taking place in the industry than of what i was ever aware.

i learned that the majority of clothing factory workers are severely underpaid, overworked + are subject to physical, verbal + sexual abuse in the workplace. when i learned this + read these factory workers' stories, i knew i needed to find companies/brands for my shop that paid their employees fairly, provided them a safe working environment + protected them from abuse.


while we're not entirely to the point of selling all fair-trade products, i think we're off to a good start!

here's a list of fair-trade brands we have in the shop:
- Baggu
- Known Supply
- Little Seed Farm
- Moon Rivers Naturals
- Red Cap Cards
- Sallyeander
- Tonle
- Yellow108
- coming soon: People Tree